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Back Country of Japan Project "Fukushima"

Regional Revitalization
Regional Revitalization

Back Country of Japan Project "Fukushima"

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What's this Challenge about?



We would like to help foreign tourists visit rural areas of Japan using a rental car



①We would like to introduce a rural area of Japan and help to encourage foreign tourists in Japan to visit areas outside of the cities

②By providing an actual example, we want to wipe out a preconception about high transportation expenses (expressway toll), accommodation fees, etc… as the trend of foreign visitors to Japan is moving from group to individuals

③We would like to contribute to the goal set by the Japanese government of 40 million visitors to Japan in 2020

Although the number of visitors from foreign countries has been growing steadily, foreign tourists are concentrated in the major cities and popular sightseeing spots nearby. There are several reasons for this, but in particular the lack of advertisement and the understanding of transportation are major obstacles.

Last year, we produced a video introducing the Wajima lacquering technique and the Wajima area. It contains information that explains traffic conditions from Central Japan International Airport to Wajima. Many videos that introduce Wajima lacquering technique can be found on YouTube, but most of them only show the Wajima lacquering technique and production scenery. Though you may want to visit Wajima and see the production process, there is no information provided about Wajima or transportation to Wajima.

If you use the Internet, you can easily find the "location", and you can also look up "the way", but you may not understand that the railroad to Wajima city was abolished!

It is expected that more of the railway system will be abolished in the future, due to the depopulation of rural areas. Therefore we are suggesting a trip to visit Japan's countryside with a rental car. Because rental cars are prevalent in foreign countries, we do not think there will be resistance by foreign visitors to renting a car in Japan. However, we imagine that many foreign travellers hesitate to travel in Japan with a rental car. In the 1980s, which was a booming economy, traffic jams occurred frequently in Japan, and expressway fees were very expensive without discounts. Gasoline was expensive also. Since such information was disseminated overseas at that time, there is an unrealistic image of Japan that lingers in the minds of many foreign people.

The situation has changed dramatically. The improvement of the expressway has advanced and a special discount for foreigner visitors was established for transportation expenses. Visitors will not experience traffic congestion on the expressways if they avoid major holidays like the Bon Festival, and gasoline fees are now less expensive than in Europe. We planned the "Back Country of Japan Project" in order to provide this information to foreigner visitors.

The recent projects have included "Back Country of Japan 3: Wajima and Gujo" (English version) and "Washi Country of Japan 4: Wajima and Gujo" (Chinese version). These videos highlighted Gifu (Seki, Mino City) washi (traditional Japanese papermaking) and the making of Japanese swords (katana).

Our current project highlights the spring landscape of Fukushima Prefecture, the tour of a Japanese sake brewery and Ouchijuku, a traditional Japanese village including a traditional Japanese inn. This will also include an introduction of the autumn scenery of Fukushima Prefecture and the sake making process. We would greatly appreciate your support for this project.

Merits for using a rental car


There are many people who take a long vacation in a foreign country. They often have a significant amount of luggage.
Though the Shinkansen is popular among foreigner travelers, it is difficult to handle medium to large size luggage on the Shinkansen. There is often a need to use a commuter train to arrive at a Shinkansen station, but it is virtually impossible to get on a commuter train with much baggage. Many taxis have limited trunk space as well, so there are only slightly better than commuter trains. We are suggesting that a rental car is an excellent solution as Japanese wagon type cars are readily available.





In addition there are also advantages for travelers who want to explore areas of Japan. Because of the distance traveled to arrive in Japan, visitors often stay longer than a normal vacation. Using a rental car, a foreign visitor will be able to take daytrips from their inn for sightseeing. We believe that many foreign travelers will visit more areas of Japan if we provide them with the information they need about various places, including transportation and accommodation.

Movie production policy


In the "Back Country of Japan Project" each video highlights one or more foreign females.



We believe this helps to eliminate the hesitancy of traveling in Japan by rental car as we show scenes of women easily renting a car and driving safely on Japanese roads. In addition, we believe that people will experience the charm of the country of Japan through the eyes of the actors as the access the videos using SNS.



About the use of funds


Photography expense
Accommodation expenses for inns and inns that cooperate in shooting (including meal costs)
Transportation expenses (expressway, car rental, fuel cost)
Videographer (outsourcing)
Remuneration for performers (plan for three people)
Editing

About a Return


Lacquer ware from Wajima, Ishikawa prefecture.
Particularly Wajima-nuri lacquer ware is known as one of the finest lacquer ware in Japan.

Mino Washi (Japanese traditional paper)
Mino is old name of Gifu prefecture.
The technique has been developing in this region for 1300years.

Join the filming
We invite you to the filming in Fukushima.
We use the MAZDA Roadstar in this movie.
Except filming time, you can drive the car.