What's this Challenge about?
We are going to establish the new accessories brand "REASON" which creates happiness for someone from somewhere with fashion and the power of design. Depending on who to give support and the purpose/theme of it, we assign an appropriate artist or a designer. The designer of the first project is Yuma Kanai who works as a designer of the long-established pearl brand. The destination is the sufferers of the Hiroshima Landslides disaster.
"Make Social Contribution COOL!" What is "REASON"?
There are several social contribution oriented accessory brands. Usually, most of them have their own fixed destinations to support or the specified purpose/theme of the support. If the destination of the support is limited or restricted, those who to enjoy the support are limited as well. First of all, we want our brand, "REASON" to be able to support as many people as possible.
Also, we launch this project because we believe that the circle of the support will be expanded by making those who had not been interested in social contribution activities before, aware of it by introducing more familiar and easily adaptable methods.
REASON is a kind of fuzzy collaboration project, which a designer or an artist varies depending on the purpose or the theme of support, and therefore, a variety of accessories (bracelets) can be made. Also it is a brand new mechanism which the supporters can continue to agree without getting bored.
(The destination is the sufferers of the Hiroshima Landslides disaster.)
About a bracelet as a Return
As the first project, we wanted something which symbolize the REASON. So, we decided to assemble the bracelets with the following theme:-
The first one is a bracelet with the leather woven in itin order to inspire the "human connection". The other one is a typical Yuma Kanai's design using high-quality Akoya pearls. Also, we incorporate "HIROSHIMA RED" which is supposed to be a color of Hiroshima.
Please give us your support for the brand new project starting from Japan!